In a latest attempt to prove they're down with the younger generation, the Conservatives are treating their latest cabinet shake-up like the football transfer market.
Hours after it was announced Suella Braverman had been sacked as the UK's Home Secretary, the Tories confirmed James Clerverly as her replacement, with former Prime Minister David Cameron also returning to government. But it was manner in which they did so that ruffled feathers.
Despite being a much more serious matter than 'The Beautiful Game', the official Conservative Party account on X teased Monday's 'reshuffle' announcements with the tagline: "Here we go!" That of course being the slogan coined by transfer insider Fabrizio Romano, who would likely have a bit more decorum if he were dealing in world affairs.
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Not for the UK's ruling body, however, who sought to move past this morning's Braverman announcement with some light-hearted repertoire on its replacements. After all, nothing says 'we acknowledge the gravity of this situation and our mistakes' like comparing the whole thing to sport.
"This is the best parody account on Twitter," joked one X user in response to the official Conservative Party post. Another took aim at incumbent Prime Minister Rishi Sunak and said: "He could strengthen the team by resigning."
Is the Tories' cringeworthy social media alone enough to demand a general election? Let us know in the comments section below.
Romano himself replied to the Tories' use of his catchphrase, posting a shocked-face emoji to suggest he wasn't consulted prior to posting. Not that it counted for much, though the Italian may not like the idea of his brand being associated with right-wing politics.
Commenting on Cameron's return, one member of the public replied: "Jesus Christ you’re the government, not the Sugababes." Another critic responded: "Calm down. You're announcing the man who created a lot of this mess is about to be trusted with the foreign office, not trailing the return of Iron Man."
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Cameron is set to take Cleverly's former position of Foreign Secretary, seven years after he resigned having lost the Brexit referendum. Given the context in play, the public could be forgiven for expecting their leaders to treat the current climate with a more serious tone.
Unless this is the start of a theme for the Tories, and we can expect more football-related tweaks to everyday life. Perhaps news broadcasts ought to come with a live inflation tracker given the current economy, while many might appreciate a countdown to the next general election.
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