Wimbledon most wanted ticket in sport – pipping F1’s British GP and NFL London

Wimbledon has been named the most in-demand sporting ticket in England.

Last year, tennis fans watched Carlos Alcaraz pip Novak Djokovic in the final, while Markéta Vondroušová also overcame Ona Jabeur to win the Grand Slam. However, those who wish to see some action at SW19 this year will have to move quickly, if they still can, as tickets for the festival of tennis are not easy to by.

So much so that it has been labelled the most in-demand ticket in British sport. Not only is it popular, it has managed to pip some huge events to the title.

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According to research from viagogo, Wimbledon tickets have been the most in-demand for both UK and overseas audiences. This victory was based on total ticket sales on viagogo's global marketplace during 2023.

Tennis lovers from 56 different countries purchased tickets to attend the summer championships last summer. Zooming into a close second place is the F1 British Grand Prix, which went from being the fourth most popular to the second.

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Despite Max Verstappen and Red Bull dominating the competition this year, fans were still doing everything they can to get their hands on a ticket, particularly at the British GP. Moreover, F1 GPs accounted for more than half of the top 10 most-purchased overseas sports events by UK fans

However, the immense growth in the popularity of American football is also evident in the charts. In third position, tickets to see the Jacksonville Jaguars take on the Buffalo Bills for the NFL London Games were the third most in-demand. In addition, UK ticket buyers accounted for more purchases than those from abroad, with 58% of sold tickets being bought by UK bases fans.

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Meanwhile, cricket is the sport which sold the most seats on viagogo in 2023. It managed to sell more than rugby, NFL, boxing and F1. The ICC World Test Championship clash between Australia and India was the fourth most in-demand UK sporting experience this year.

The Cricket World Cup in India was also second in the top 10 non-UK events for UK buyers this year. finishing just behind the Rugby World Cup in France.

Most In-Demand UK Sporting Experiences in 2023

  1. The Championships, Wimbledon (tennis)

  2. Formula 1 British Grand Prix (motorsport)

  3. Jacksonville Jaguars vs Buffalo Bills – NFL London Games 2023 (American Football)

  4. ICC World Test Championship – Australia v India (cricket)

  5. Wales vs England – Guinness Six Nations 2023 (rugby union)

  6. KSI vs Tommy Fury (boxing)

  7. Baltimore Ravens vs Tennessee Titans – NFL London Games 2023 (American Football)

  8. The Open Championship (golf)

  9. England vs France – Guinness Six Nations 2023 (rugby union)

  10. Atlanta Falcons vs Jacksonville Jaguars – NFL London Games 2023 (American Football)

Top 10 Non-UK Events for UK Buyers in 2023

  1. Rugby World Cup (France)

  2. Cricket World Cup (India)

  3. Miami Dolphins vs. Kansas City Chiefs (Frankfurt, Germany)

  4. Formula 1 Abu Dhabi Grand Prix (UAE)

  5. Formula 1 Monza Grand Prix (Italy)

  6. Formula 1 Las Vegas Grand Prix (USA)

  7. UFC in Abu Dhabi (UAE)

  8. 2023 Ryder Cup (Rome, Italy)

  9. Formula 1 Monaco Grand Prix (Monaco)

  10. Formula 1 Zandvoort Grand Prix (Netherlands)

Top 10 UK Sports by Total Ticket Sales in 2023

  1. Cricket

  2. Rugby

  3. NFL

  4. Boxing

  5. Formula 1

  6. Darts

  7. Football

  8. Golf

  9. Horse Racing

  10. MLB (baseball)

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