{"id":297239,"date":"2023-11-16T13:24:19","date_gmt":"2023-11-16T13:24:19","guid":{"rendered":"https:\/\/tellmysport.com\/?p=297239"},"modified":"2023-11-16T13:24:19","modified_gmt":"2023-11-16T13:24:19","slug":"former-man-united-chief-ed-woodward-lands-new-job-at-ai-firm","status":"publish","type":"post","link":"https:\/\/tellmysport.com\/soccer\/former-man-united-chief-ed-woodward-lands-new-job-at-ai-firm\/","title":{"rendered":"Former Man United chief Ed Woodward lands new job at AI firm"},"content":{"rendered":"
Former Man United CEO Ed Woodward has found his next job, 18 months after he left Old Trafford.<\/p>\n
Woodward was an unpopular figure during his decade-long spell working at United between 2012 and 2022 – with fans often criticising his decisions over player recruitment and accusing him of prioritising the club’s commercial performance over its success on the pitch.\u00a0<\/p>\n
Now 52-year-old is preparing for a new chapter following his departure in April 2022, after the announcement he is set to join AI sports firm Sentient Sports.<\/p>\n
Woodward has been appointed as\u00a0a Strategic Advisor and Non-Executive Board Member for the company, which aims to revolutionise sport by providing AI technology to create analytics and content.<\/p>\n
He said he saw ‘tremendous potential’ in the company, which he called a ‘cutting edge’ figure in sport.\u00a0<\/p>\n
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Former Man United chief Ed Woodward has landed his next job after leaving Old Trafford<\/p>\n
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He is set to join the board of AI Sports firm Sentient Sports as a Strategic Advisor<\/p>\n
Your browser does not support iframes.<\/p>\n
‘I am excited to be joining the SentientSports board and working alongside Ryan [Beal, co-founder] and the team.\u00a0<\/p>\n
‘The blend of sports and AI technology at SentientSports is truly cutting-edge. With some of the industry’s leading AI talents involved, I see tremendous potential for innovation and expanding global digital fanbases.<\/p>\n
‘I’m thrilled to be part of such a dynamic company with the potential to revolutionise the global digital sports landscape.’<\/p>\n
Sentient Sports is a relatively new company, having been founded in 2020, claiming it has a mission to shake up sports team’s player recruitment systems by ‘integrating risk assurance, simulation, and forward-looking analytics’.\u00a0<\/p>\n
It claims it has ‘earned the trust’ of more than 30 professional teams – including from the Premier League – and that their AI models create a ‘paradigm shift in the way sports stakeholders engage and operate with data’.<\/p>\n
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Woodward was subject of numerous protests from United fans criticising his leadership<\/p>\n
Woodward’s handling of Man United resulted in numerous protests from fans at United calling for his departure.\u00a0<\/p>\n
Supporter groups often help up banners demanding his exit during a period of turbulence for United that saw Woodward attempt to guide them through a new era following Sir Alex Ferguson’s retirement in 2012.<\/p>\n
However, protests and uproar took a step too far in 2021 when demonstrators attacked his family home in Cheshire to vent their fury at the club’s involvement in the European Super League.\u00a0<\/p>\n
Woodward’s new position comes just a day after the club announced that his successor at United – Richard Arnold – was leaving\u00a0next month, coinciding with the arrival of new stakeholder Sir Jim Ratcliffe.<\/p>\n
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Woodward’s new role comes just a day after his successor Richard Arnold’s exit was confirmed<\/p>\n
United\u2019s top lawyer Patrick Stewart will take over on an interim basis with one of Ratcliffe\u2019s key aides, Ineos Sport chief executive Jean-Claude Blanc, viewed as a potential permanent replacement.<\/p>\n
As previously reported by Mail Sport, Ratcliffe\u2019s impending investment will give the British billionaire a major say in the composition of United\u2019s executive and management teams, with Arnold the first casualty.\u00a0<\/p>\n
Arnold has been instrumental to United\u2019s strong commercial growth over the last decade, securing a \u00a3900million kit deal with adidas and \u00a360m shirt sponsorship with Qualcomm earlier this year.<\/p>\n
However, he was widely criticised over the club\u2019s handling of the Mason Greenwood saga which led to the England striker joining Getafe on loan following a United U-turn.\u00a0<\/p>\n
It’s All Kicking Off\u00a0is an exciting new podcast from Mail Sport that promises a different take on Premier League football, launching with a preview show today and every week this season.<\/span><\/p>\n It is available on MailOnline, Mail+, YouTube , Apple Music and Spotify<\/span><\/p>\n Your browser does not support iframes.<\/p>\n