Dana White has removed expensive Peloton bikes from his UFC gym following his X-rated tirade against the fitness brand.
The UFC supremo let rip at Peloton, whose bike can cost £1,000, during an appearance on comedian Theo Von's 'This Past Weekend' podcast. White issued the blast after being told the company had pulled advertising from the Von’s podcast with Robert F. Kennedy Jr.
"Peloton, what do they sell, f***ing stationary bikes?" said White. "Peloton sells stationary bikes, and they've got a problem with Robert f***ing Kennedy." F*** you Peloton! Who the f*** are they?
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“Are you f***ing kidding me? F***ing Peloton, calling, b****ing about Robert Kennedy. We’re getting rid of the Pelotons. Pelotons are out of the gym."
The 54-year-old has now taken to social media to confirm the clear-out has been completed. Bikes from another fitness equipment supplier, Echelon, who will be thrilled at the publicity they have received, have taken their place.
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“Some people are hitting me up and asking me if I really got rid of the Pelotons,” he said before panning to show the absent bikes. He added: “What did I tell you? Pelotons are gone. We’ve got the Echelon bikes in now. Who needs Peloton?”
A Peloton spokesperson has refuted White’s claim, telling Fox News that the company asked for its adverts to be pulled from a 2021 podcast featuring Kennedy due to the company's “brand safety guidelines”.
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White is not afraid to upset sponsors. On the same podcast, he recalled the reaction from one brand after he declared his support for Donald Trump. White said: "I posted a video for Trump on my personal social media. One of our big sponsors called and said, ‘take that down’. You know what I said? ‘Go f*** yourself’.
“You vote for whoever you want to vote for and I’ll vote for whoever I want to vote for. That’s how this works. I don’t even care who you’re voting for. It’s none of my f***ing business. F*** you. Don’t ever f***ing call me and tell me who to vote for.”
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