Timo Werner has been urged to be less "selfish" and "settle down" in order to get his Chelsea career back on track.
The £53million summer signing has now gone his last 10 matches without a goal, with his latest showing at Arsenal particularly disappointing.
Frank Lampard hauled the German off at half-time during the clash at the Emirates and criticised his forward for "not giving us enough".
Werner now looks set to be benched for Chelsea's clash against Aston Villa on Monday, and former England striker Peter Crouch has offered him a few words of advice.
"I thought Chelsea had pulled off a masterstroke when they signed Werner," Crouch told the Mail. "But I have watched him closely a couple of times over Christmas and I picked up something that tells you he has played 949 minutes for his club since his last goal.
"He is taking shots on when he should be passing. Strikers should be selfish but not when it is to the detriment of the team.
"Werner is anxious and wants to break this sequence, but there was a moment against West Ham when he smashed a shot and his team-mates reacted with frustration, as he hadn’t done the simple thing.
"He’ll be fine, eventually, he just needs to settle down."
The striker's barren run does come following a spell of seven goals in seven consecutive games in all competitions, but Werner's lack of confidence will be a concern to his club given his status as one of Europe's most prolific marksmen.
Werner was not the only player to leave boss Lampard unimpressed, though, as Mateo Kovacic was also replaced at the break, with Callum Hudson-Odoi and Jorginho coming on for the duo.
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Frank Lampard's team made waves during the summer by splashing over £250million to bring in the likes of Kai Havertz, Timo Werner, Ben Chilwell, Hakim Ziyech, Edouard Mendy and Thiago Silva.
It has given them one of the Premier League's most potent attacks – but behind them remains a defence that continues to leak goals, with 3-3 draws against West Brom and Southampton already behind them.
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Both subs provided Chelsea with some extra impetus, with Hudson-Odoi setting up Tammy Abraham's goal, though Jorginho then saw his late penalty saved.
Chelsea are now on a run of three defeats from their last four, and Lampard admitted their current situation would prove to be a real test of his side's resolve.
“I don’t think this season was ever going to be a plain sailing, winning every week," he said. "We got confident and we got into a position where we were not losing games and winning a lot of games.
“When you lose a couple of games things become a lot tougher and the only way out of it is the fight and work hard.
Should Lampard take Werner out of the firing line? Have your say below.
“The few defeats we had recently are because we dropped off. The players have dropped off a level. My job is to pick it back up.”
Discussing Werner's contribution, he added: "Certainly the goals not going in is always something an attacking player will get judged on.
"[Against Arsenal] Timo wasn't giving us enough with or without the ball.
"Some of it we have to give him time. I keep saying the same thing because it's a different league, but we also have to get there quickly.”
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