EXCLUSIVE: Man United shirt sponsor TeamViewer will NOT renew contract

EXCLUSIVE: Manchester United’s shirt sponsor TeamViewer will NOT renew their contract when it expires in 2026… with the £47m-a-year deal being blamed as one of the main reasons the German tech company’s share price has PLUMMETED

  • TeamViewer are ready to pull the plug on their Man United shirt sponsorship deal
  • The software company signed a five-year deal worth £235million in March 2021
  • Less than 18 months in, TeamViewer are considering walking away from the club
  • The firm has lost four-fifths of its share value since agreeing the deal with United 
  • Their share price rose five per cent after it was revealed the United deal will end

Manchester United’s shirt sponsor TeamViewer have got cold feet over the £47million-a-year deal just 18 months after it was announced.

The German company have confirmed that it will not extend the sponsorship when it runs out in 2026.

TeamViewer’s share price has lost four-fifths of its value since the global technology company replaced Chevrolet on the United shirt.

TeamViewer are weighing up pulling out of their Manchester United shirt sponsorship deal

The software company only signed a £235million, five-year deal less than 18 months ago

The cost of the deal, met with scepticism on the German stock market at the time, has been blamed as one of the main reasons for the company’s struggles. Other factors include the war in Ukraine and a downturn in the tech sector post-pandemic.

A TeamViewer statement read: ‘The international awareness of the brand was clearly increased last year through the partnership (with United). Nevertheless, the company has decided to review its long-term marketing strategy in light of the current macro-economic environment.’

The company’s share price fell by eight per cent when it published its latest financial forecast on Wednesday, but recovered by five per cent after it was announced that the United deal will end.

Team Viewer’s chief executive Oliver Steil, who celebrated ‘two global winning teams join forces’ when the sponsorship was announced in March last year, admitted there had been a change of heart.

But club chiefs are said to be relaxed about the situation given the deal has four years left

‘Decision-makers in companies are becoming more cautious and are postponing investments,’ said Steil.

The news is a setback for United who accepted a £17m reduction on their £64m-a-year deal with Chevrolet to sign with TeamViewer, even though there were higher offers on the table.

However, the club is said to be relaxed about the situation considering the deal has another four years to run, and confident of finding a stellar replacement.

United have added a number of new partners recently and on Thursday announced a multi-year global deal with Qualcomm Technologies.  

The club has suffered a difficult pre-season, with struggles in the transfer market – for example the three-month pursuit of Barcelona’s Frenkie de Jong – and the ongoing saga around high-profile star Cristiano Ronaldo, who wants to leave. 

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