Wasserman planning to become boxing "powerhouse" using Premier League experience

Kalle Sauerland has described his link-up with sports agency Wasserman as a move to make a “powerhouse” in boxing promotion.

Big talk from a big character in the sport. But also pressure to deliver on the promise.

Wasserman – the sports marketing and talent management agency with offices across the globe – has acquired Team Sauerland, the company started by Wilfried Sauerland and now run by his sons Kalle and Nisse.

Many before have dreamt big in boxing, but discovered its a sport like no other.

But backed by an agency which counts some of the biggest names in sport including many Premier League footballers as their clients, Sauerland certainly has a platform now to mix it with the top promoters.

Wasserman Boxing will give Kalle financial muscle and expertise in athlete management, while the early signs are promising.

“I wouldn't be lying if I said we didn't have over 50 enquiries in the first 24 hours from fighters looking to be involved,” said Sauerland.

They will certainly need to add to their stable to compete with Chris Eubank Jnr their only British boxer while they also boast exciting Croatian heavyweight Filip Hrgovic and cruiserweight conqueror Mairis Briedis.

Team Sauerland has operated as a promotional company but Kalle, who was born in Germany but grew up in London, believes Wasserman Boxing will be more than that.

“We have the infrastructure, we are heavily financed,” he said.

“Nobody has the structure we do. I think it will change the industry landscape.

“It will be a mixture of A to Z of boxing services.

“If you look at Wasserman does in sport, it doesn't do anything in half measures.

“The UK is an interesting market but we will be looking at all markets. We've had success with UK fighters before and that won't change.

“We are in the market to sign fighters from all nations.

“What we are setting up at Wasserman boxing is a powerhouse of boxing. We already have some top drawer names.

“We are going to be aggressive in the market over the coming weeks and months.”

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  • Sauerland will benefit from the fact there are many decent names in the UK market not under contract and working on a fight-by-fight basis with promoter Eddie Hearn.

    But they will also need a TV deal to really show they mean business.

    Sky are currently in talks with Hearn about extending their contract which expires in July, although there is a strong chance the Matchroom boss teams up with DAZN UK.

    “Sky is a fantastic platform but currently that is Matchroom and Eddie Hearn's platform,” said Sauerland.

    “If that changes, then of course anyone in this business would look at it.”

    There is still the chance Sky will walk away from boxing but what it has given them is another option if they want to stay in the sport.

    Sauerland's plans don't go as far as Anthony Joshua, whose deal with Hearn expires this summer.

    “I think he will have his two final this year,” added Sauerland, pointing to the heavyweight star's potential duel with Tyson Fury.

    “It would be very hard to lure someone into the ring after they earn the money he will.”

    Sauerland and Wasserman Boxing will be hoping they have the next heavyweight superstar of the sport on their books in Hrgovic.

    But they face a fight to get a real foothold in the boxing business. It will be interesting to see how it plays out.

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