The NFL is linking up with Roc Nation, rapper Shawn “Jay-Z” Carter’s entertainment company, to form a social justice partnership for the 2019 season, The Washington Post reported.
The initiative is part of the NFL’s Inspire Change program and will allow Roc Nation to be a co-producer of the Super Bowl halftime show, as well as other production of music throughout the season.
Carter said he hopes that by bringing Roc Nation and the NFL together, players and league members can bring about social awareness while giving back to their communities.
“With its global reach, the National Football League has the platform and opportunity to inspire change across the country,” he said. “Roc Nation has shown that entertainment and enacting change are not mutually exclusive ideas – instead, we unify them. This partnership is an opportunity to strengthen the fabric of communities across America.”
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